Course: Marketing Management, Topic: Module 1 - Introduction to Marketing Management.

Asha S. Kutty

Asst. Professor of Management Studies, MD College, Pazhanji, Thrissur

Course: Marketing Management, Topic: Module 2 - Consumer Behaviour & Market Segmentation

Asha S. Kutty

Asst. Professor of Management Studies, MD College, Pazhanji, Thrissur

Course: Marketing Management, Topic: Module 3 - Product & Product Policy

Asha S. Kutty

Asst. Professor of Management Studies, MD College, Pazhanji, Thrissur

Course: Marketing Management Topic: Module 3 - Price & Pricing Strategies

Asha S Kutty

Asst. Professor of Management Studies, MD College, Pazhanji

Course: Marketing Management Topic: Module 4 - Promotion: Publicity, Public Relations, Direct Marketing

Asha S Kutty

Asst. Professor of Management Studies, MD College, Pazhanji

Course: Marketing Management Topic: Module 4 - Promotion: Personal Selling

Asha S Kutty

Asst. Professor of Management Studies, MD College, Pazhanji

Course: Marketing Management Topic: Module 4 - Promotion: Sales Promotion

Asha S Kutty

Asst. Professor of Management Studies, MD College, Pazhanji

Course: Marketing Management Topic: Module 4 - Promotion: Advertising (Part 1)

Asha S Kutty

Asst. Professor of Management Studies, MD College, Pazhanji

Course: Marketing Management Topic: Module 4 - Promotion: Advertising (Part 2)

Asha S Kutty

Asst. Professor of Management Studies, MD College, Pazhanji

Course: Marketing Management Topic: Module 5 - Promotion: Physical Distribution

Asha S Kutty

Asst. Professor of Management Studies, MD College, Pazhanji